Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/18225
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Promotion of electronic cigarettes: tobacco marketing reinvented?
Authors: De, Andrade Marisa
Hastings, Gerard
Angus, Kathryn
Contact Email: marisa.deandrade1@stir.ac.uk
Keywords: electronic cigarettes
e-cigarettes
regulation
advertising
tobacco industry
tobacco harm reduction
stakeholder marketing
mass media
content analysis
Issue Date: Dec-2013
Publisher: BMJ Publishing Group
Citation: De Andrade M, Hastings G & Angus K (2013) Promotion of electronic cigarettes: tobacco marketing reinvented?, BMJ, 347, Art. No.: f7473.
Abstract: Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.
Type: Journal Article
URI: http://hdl.handle.net/1893/18225
URL: http://www.bmj.com/content/347/bmj.f7473
DOI Link: http://dx.doi.org/10.1136/bmj.f7473
Rights: This journal is open-access. Open access publishing allows free access to and distribution of published articles where the author retains copyright of their work by employing a Creative Commons attribution licence. Proper attribution of authorship and correct citation details should be given.
Affiliation: Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing

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