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Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: Differentiation by design: the importance of design in retailer repositioning and differentiation
Authors: Doyle, Stephen A
Broadbridge, Adelina
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Keywords: Communications
Small to-medium-sized enterprises
Strategic planning
Issue Date: 1999
Publisher: Emerald
Citation: Doyle SA & Broadbridge A (1999) Differentiation by design: the importance of design in retailer repositioning and differentiation, International Journal of Retail and Distribution Management, 27 (2), pp. 72-83.
Abstract: The importance of design as a composite in the strategic mix is often undervalued or ignored by retailers, yet it may present a significant competitive tool by which small/medium-sized retailers can compete more effectively. Considers the significance of design factors to customers in influencing their perception of and satisfaction with a retail chain, and how recognition of these factors might serve to address differences in perception between the company and its customers and communicate a holistic message to those customers. Concludes that the holistic nature of design and its informed status could serve to achieve a more coherent offer to the customer, which takes cognisance of customer feedback, the competitive environment and the skills and resources available to the organisation.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Stirling
Management Work and Organisation

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