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Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: Student Perceptions of Retailing as a Destination Career
Authors: Broadbridge, Adelina
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Keywords: Careers
Higher education
Issue Date: 2003
Publisher: Emerald
Citation: Broadbridge A (2003) Student Perceptions of Retailing as a Destination Career, International Journal of Retail and Distribution Management, 31 (6), pp. 298-309.
Abstract: Reports on the results of a questionnaire survey into the perceptions of retailing as a destination career. While some students are attracted to the industry, overall a neutral or negative perception prevails. This is conveyed from a general ignorance as to what a retail management job involves or the variety of career opportunities it provides. Often, students have only their experiences as consumers or as part-time employees in forming their perception of it as a future career. Personal, and word of mouth, work experience can help either to persuade or to dissuade the perceptions of retailing as a destination career. Reports on the work of various bodies such as BIR, CORTCO and CRU in fostering the partnership between industry and educational providers in order to raise the image of retailing as a graduate career. Also provides recommendations on how to raise the profile of the industry.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Management Work and Organisation

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