STORRE
STORRE: Stirling Online Research Repository
http://hdl.handle.net/1893/17815| Appears in Collections: | Management, Work and Organisation Journal Articles |
| Peer Review Status: | Refereed |
| Title: | The Appeal of Retailing as a Career 20 Years on |
| Author(s): | Broadbridge, Adelina |
| Contact Email: | a.m.broadbridge@stir.ac.uk |
| Issue Date: | Sep-2003 |
| Date Deposited: | 22-Nov-2013 |
| Citation: | Broadbridge A (2003) The Appeal of Retailing as a Career 20 Years on. Journal of Retailing and Consumer Services, 10 (5), pp. 287-296. https://doi.org/10.1016/S0969-6989%2802%2900065-6 |
| Abstract: | With the transformation and profesionalisation of British retailing it was expected that a career in retailing would be more appealing than previously. However, the results of a questionnaire survey of 369 undergraduate management students found that, on average, students remain neutral about pursuing a career in retailing. The top five attributes associated with a career in retailing were ‘consumer oriented’, ‘people oriented’, ‘poor salary’, ‘limited advancement’ and ‘poor working hours’. Little has been done to dispel the ‘retailing myth’ as recommended by Swinyard et al. (J. Retailing 67(4) (1991) 451), and retailers and academics need to work independently and together to enhance the perception of retailing as a career option to undergraduates. |
| DOI Link: | 10.1016/S0969-6989(02)00065-6 |
| Rights: | The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. |
| Licence URL(s): | http://www.rioxx.net/licenses/under-embargo-all-rights-reserved |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2003 - the appeal of retail as a career 20 years on.pdf | Fulltext - Published Version | 152.99 kB | Adobe PDF | Under Permanent Embargo Request a copy |
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright |
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/
If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.