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Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: The Appeal of Retailing as a Career 20 Years on
Authors: Broadbridge, Adelina
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Issue Date: Sep-2003
Publisher: Elsevier
Citation: Broadbridge A (2003) The Appeal of Retailing as a Career 20 Years on, Journal of Retailing and Consumer Services, 10 (5), pp. 287-296.
Abstract: With the transformation and profesionalisation of British retailing it was expected that a career in retailing would be more appealing than previously. However, the results of a questionnaire survey of 369 undergraduate management students found that, on average, students remain neutral about pursuing a career in retailing. The top five attributes associated with a career in retailing were ‘consumer oriented’, ‘people oriented’, ‘poor salary’, ‘limited advancement’ and ‘poor working hours’. Little has been done to dispel the ‘retailing myth’ as recommended by Swinyard et al. (J. Retailing 67(4) (1991) 451), and retailers and academics need to work independently and together to enhance the perception of retailing as a career option to undergraduates.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Management Work and Organisation

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