Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/17779
Appears in Collections:Faculty of Health Sciences and Sport Book Chapters and Sections
Title: A case of critical thinking: marketing strategies used to promote licensed drugs
Authors: De, Andrade Marisa
Contact Email: marisa.deandrade1@stir.ac.uk
Editors: Hastings, G
Domegan, C
Citation: De Andrade M (2014) A case of critical thinking: marketing strategies used to promote licensed drugs. In: Hastings G, Domegan C (ed.). Social Marketing: From Tunes to Symphonies, 2nd ed, London: Routledge, pp. 351-360.
Issue Date: 2014
Publisher: Routledge
Abstract: First paragraph: The UK government has stressed the need to question and challenge the actions of drug companies and the effect they may have on patients. A report by the House of Commons (HoC) Health Select Committee on The Influence of the Pharmaceutical Industry noted that it was important ‘to examine critically the industry's impact on health to guard against excessive and damaging dependencies' (HoC 2005, p. 97). Given ‘profit-maximisation' is drug companies' main purpose while patients strive for the ‘optimisation of drugs' benefit-risk ratios' (Abraham 2008, p. 869), this called for a case of critical thinking.
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Published in Social Marketing: From Tunes to Symphonies, 2nd edition, by Taylor & Francis. This is an electronic version of a book chapter published in Social Marketing: From Tunes to Symphonies, 2nd edition, ed by Gerard Hastings and Christine Domegan, 2013, pp.351-360. Social Marketing: From Tunes to Symphonies, 2nd edition can be found online at: http://www.routledge.com/books/details/9780415683739/
Type: Part of book or chapter of book
URI: http://hdl.handle.net/1893/17779
URL: http://www.routledge.com/books/details/9780415683739/
Affiliation: Institute for Social Marketing

Files in This Item:
File Description SizeFormat 
CS7 - de Andrade_Critical thinking_FINAL.pdf342.7 kBAdobe PDFView/Open


This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.