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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: The influence of tobacco marketing on adolescent smoking intentions via normative beliefs
Authors: Brown, Abraham
Moodie, Crawford
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Keywords: tobacco advertising
normative influences
structural equation modelling
smoking ban
Issue Date: Aug-2009
Publisher: Oxford University Press
Citation: Brown A & Moodie C (2009) The influence of tobacco marketing on adolescent smoking intentions via normative beliefs, Health Education Research, 24 (4), pp. 721-733.
Abstract: Using cross-sectional data from three waves of the Youth Tobacco Policy Study, which examines the impact of the UK’s Tobacco Advertising and Promotion Act (TAPA) on adolescent smoking behaviour, we examined normative pathways between tobacco marketing awareness and smoking intentions. The sample comprised 1121 adolescents in Wave 2 (pre-ban),1123 in Wave 3 (mid-ban) and 1159 in Wave 4(post-ban). Structural equation modelling was used to assess the direct effect of tobacco advertising and promotion on intentions at each wave, and also the indirect effect, mediated through normative influences. Pre-ban, higher levels of awareness of advertising and promotion were independently associated with higher levels of perceived sibling approval which, in turn, was positively related to intentions. Independent paths from perceived prevalence and benefits fully mediated the effects of advertising and promotion awareness on intentions mid and post-ban. Advertising awareness indirectly affected intentions via the interaction between perceived prevalence and benefits pre-ban, whereas the indirect effect on intentions of advertising and promotion awareness was mediated by the interaction of perceived prevalence and benefits mid-ban. Our findings indicate that policy measures such as the TAPA can significantly reduce adolescents’ smoking intentions by signifying smoking to be less normative and socially unacceptable.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Institute for Social Marketing
Institute for Social Marketing

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