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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1710
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dc.contributor.authorNancarrow, Cliveen_UK
dc.contributor.authorTinson, Julieen_UK
dc.contributor.authorBrace, Ianen_UK
dc.date.accessioned2014-02-22T01:37:32Z-
dc.date.available2014-02-22T01:37:32Zen_UK
dc.date.issued2008en_UK
dc.identifier.urihttp://hdl.handle.net/1893/1710-
dc.description.abstractThe authors examine the concept of consumer savvy, distinguishing consumer savvy from marketing savvy, and examine three ways of measuring consumer savvy in adults and children. The measurement of human intelligence has a 100 year history and so the researchers’ modest intention at this early stage of exploration is to provide a first view of the conceptual and research issues relating to consumer savvy. The paper also presents early exploratory research on certain aspects of consumer savvy. These include intergenerational effects based on the relationship between the ‘know how’ of a mother and her child. Implications for researchers (academic and practitioners) are examined.en_UK
dc.language.isoenen_UK
dc.publisherWorld Advertising Research Centeren_UK
dc.relationNancarrow C, Tinson J & Brace I (2008) Consumer Savvy and Intergenerational Effects. International Journal of Market Research, 50 (6), pp. 731-755. http://www.ijmr.com/Contents/RecentIssues.asp?Issue=Vol.%2050%2C%20No.%206%2C%202008#Articlesen_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectFinance, Personalen_UK
dc.subjectConsumer behaviouren_UK
dc.titleConsumer Savvy and Intergenerational Effectsen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-12-01en_UK
dc.rights.embargoreason[Consumer Savvy and Intergenerational Effects.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleInternational Journal of Market Researchen_UK
dc.citation.issn1470-7853en_UK
dc.citation.volume50en_UK
dc.citation.issue6en_UK
dc.citation.spage731en_UK
dc.citation.epage755en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.identifier.urlhttp://www.ijmr.com/Contents/RecentIssues.asp?Issue=Vol.%2050%2C%20No.%206%2C%202008#Articlesen_UK
dc.author.emailj.s.tinson@stir.ac.uken_UK
dc.contributor.affiliationUniversity of the West of Englanden_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationUniversity of the West of Englanden_UK
dc.identifier.scopusid2-s2.0-56349154882en_UK
dc.identifier.wtid819000en_UK
dc.contributor.orcid0000-0001-7727-5537en_UK
dcterms.dateAccepted2008-12-31en_UK
dc.date.filedepositdate2009-10-19en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorNancarrow, Clive|en_UK
local.rioxx.authorTinson, Julie|0000-0001-7727-5537en_UK
local.rioxx.authorBrace, Ian|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-12-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameConsumer Savvy and Intergenerational Effects.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1470-7853en_UK
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