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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/13182
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dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorSheron, Nicken_UK
dc.date.accessioned2015-02-10T06:47:39Z-
dc.date.available2015-02-10T06:47:39Z-
dc.date.issued2013-03en_UK
dc.identifier.urihttp://hdl.handle.net/1893/13182-
dc.description.abstractFirst paragraph: If protecting children from harm is the hallmark of a civilised society, the United Kingdom is failing the test when it comes to alcohol marketing. A new analysis conducted by the RAND Corporation for the European Commission shows that British regulatory structures are so flawed that teenagers, far from being shielded from alcohol promotion, are more exposed to it than are adults.1 It shows, for example, that 10-15 year olds in the UK see 10% more alcohol advertising on TV than their parents do. Even more shocking, when it comes to the specific sector of alcopops, they see 50% more.en_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationHastings G & Sheron N (2013) Alcohol marketing: Grooming the next generation (Editorial). BMJ, 346 (f1227). https://doi.org/10.1136/bmj.f1227en_UK
dc.rightsPublisher is open-access. Open access publishing allows free access to and distribution of published articles where the author retains copyright of their work by employing a Creative Commons attribution licence. Proper attribution of authorship and correct citation details should be given.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/en_UK
dc.subjectalcoholen_UK
dc.subjectmarketingen_UK
dc.subjectyouthen_UK
dc.subjectAlcoholismen_UK
dc.subjectAdvertising Alcoholic beveragesen_UK
dc.titleAlcohol marketing: Grooming the next generationen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1136/bmj.f1227en_UK
dc.citation.jtitleBMJen_UK
dc.citation.issn1756-1833en_UK
dc.citation.issn0959-8138en_UK
dc.citation.volume346en_UK
dc.citation.issuef1227en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.citation.date01/03/2013en_UK
dc.description.notesOutput Type: Editorialen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Southamptonen_UK
dc.identifier.scopusid2-s2.0-84874915226en_UK
dc.identifier.wtid700846en_UK
dcterms.dateAccepted2013-03-01en_UK
dc.date.filedepositdate2013-06-03en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorSheron, Nick|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2013-06-03en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc/3.0/|2013-06-03|en_UK
local.rioxx.filenamealcohol marketing - grooming the next generation.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0959-8138en_UK
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