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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/12581
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dc.contributor.authorStead, Martineen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorMcDermott, Lauraen_UK
dc.date.accessioned2018-04-11T04:47:30Z-
dc.date.available2018-04-11T04:47:30Zen_UK
dc.date.issued2007-03en_UK
dc.identifier.urihttp://hdl.handle.net/1893/12581-
dc.description.abstractFirst paragraph: The unique feature of social marketing is that it takes learning from the commercial sector and applies it to the resolution of social and health problems. This idea dates back to 1951, when Wiebe asked the question 'Can brotherhood be sold like soap?' For the first time, people began to think seriously that methods used very successfully to influence behaviour in the commercial sector might transfer to a non-profit arena. Wiebe evaluated four different social change campaigns, and concluded that the more similarities they had with commercial marketing, the more successful they were.en_UK
dc.language.isoenen_UK
dc.publisherWiley-Blackwellen_UK
dc.relationStead M, Hastings G & McDermott L (2007) The meaning, effectiveness and future of social marketing. Obesity Reviews, 8 (Supplememt 1), pp. 189-193. https://doi.org/10.1111/j.1467-789X.2007.00340.xen_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectEffectivenessen_UK
dc.subjectFutureen_UK
dc.subjectmarketingen_UK
dc.subjectmeaningen_UK
dc.subjectSocial marketingen_UK
dc.titleThe meaning, effectiveness and future of social marketingen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-20en_UK
dc.rights.embargoreason[Stead_etal_ObesityReviews07.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1111/j.1467-789X.2007.00340.xen_UK
dc.identifier.pmid17316324en_UK
dc.citation.jtitleObesity Reviewsen_UK
dc.citation.issn1467-789Xen_UK
dc.citation.issn1467-7881en_UK
dc.citation.volume8en_UK
dc.citation.issueSupplememt 1en_UK
dc.citation.spage189en_UK
dc.citation.epage193en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailmartine.stead@stir.ac.uken_UK
dc.citation.date19/02/2007en_UK
dc.publisher.addressMALDEN, MAen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000245081600033en_UK
dc.identifier.scopusid2-s2.0-33847071734en_UK
dc.identifier.wtid891504en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dcterms.dateAccepted2007-02-19en_UK
dc.date.filedepositdate2013-05-03en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorMcDermott, Laura|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2999-12-20en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameStead_etal_ObesityReviews07.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1467-7881en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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