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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/12561
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dc.contributor.authorStead, Martineen_UK
dc.contributor.authorMcDermott, Lauraen_UK
dc.contributor.authorHastings, Gerarden_UK
dc.date.accessioned2015-02-10T10:09:56Z-
dc.date.available2015-02-10T10:09:56Z-
dc.date.issued2007-12en_UK
dc.identifier.urihttp://hdl.handle.net/1893/12561-
dc.description.abstractContentious commodities such as tobacco, alcohol and fatty foods are bringing marketing under scrutiny from consumers and policymakers. Yet there is little agreement on whether marketing is harmful to society. Systematic review (SR), a methodology derived from clinical medicine, offers marketers a tool for providing resolution and allowing policymakers to proceed with greater confidence. This article describes how SR methods were applied for the first time to a marketing problem -- the effects of food promotion to children. The review withstood scrutiny and its findings were formally ratified by government bodies and policymakers, demonstrating that SR methods can transfer from clinical research to marketing.en_UK
dc.language.isoenen_UK
dc.publisherSage Publicationsen_UK
dc.relationStead M, McDermott L & Hastings G (2007) Towards evidence-based marketing: The case of childhood obesity. Marketing Theory, 7 (4), pp. 379-406. https://doi.org/10.1177/1470593107083163en_UK
dc.rightsPublisher policy allows this work to be made available in this repository. Published in Marketing Theory December 2007 vol. 7 no. 4 379-406 by SAGE. The original publication is available at http://mtq.sagepub.com/content/7/4/379en_UK
dc.subjectchildrenen_UK
dc.subjectfood promotionen_UK
dc.subjectpolicymakingen_UK
dc.subjectsystematic reviewen_UK
dc.titleTowards evidence-based marketing: The case of childhood obesityen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1177/1470593107083163en_UK
dc.citation.jtitleMarketing Theoryen_UK
dc.citation.issn1741-301Xen_UK
dc.citation.issn1470-5931en_UK
dc.citation.volume7en_UK
dc.citation.issue4en_UK
dc.citation.spage379en_UK
dc.citation.epage406en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.author.emailmartine.stead@stir.ac.uken_UK
dc.publisher.addressUSen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.scopusid2-s2.0-84992884037en_UK
dc.identifier.wtid802141en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dcterms.dateAccepted2007-12-31en_UK
dc.date.filedepositdate2013-05-03en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorMcDermott, Laura|en_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2013-05-03en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2013-05-03|en_UK
local.rioxx.filenameEvidence-Based Marketing-Mktg Theory - Revised Manuscript May 07.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1470-5931en_UK
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