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STORRE: Stirling Online Research Repository
http://hdl.handle.net/1893/12010| Appears in Collections: | Marketing and Retail Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Bridging the practitioner-academic divide |
| Author(s): | Keegan, Sheila Tinson, Julie Nancarrow, Clive |
| Contact Email: | j.s.tinson@stir.ac.uk |
| Keywords: | Academic staff Channel relationships Management personnel Qualitative research |
| Issue Date: | 2008 |
| Date Deposited: | 17-Apr-2013 |
| Citation: | Keegan S, Tinson J & Nancarrow C (2008) Bridging the practitioner-academic divide. Qualitative Market Research, 11 (1), pp. 107-112. https://doi.org/10.1108/13522750810845586 |
| Abstract: | Purpose - The aim of this paper is to explore the benefits of a symbiotic relationship between academic and practitioner qualitative research communities and consider ways of nurturing such a relationship. Design/methodology/approach - The IPA twinning case study is used as a possible model for collaborations with input from the Association for Qualitative Research and from the qualitative special interest group at the academy of marketing. Findings - A variety of benefits and bases for collaboration are identified. Research limitations/implications - Experience of collaborations in the field of qualitative research is limited. Practical implications - A joint initiative is described. Originality/value - It is argued that collaborations will improve the quality of outputs, generate publicity and income, provide personal development opportunities and, most importantly, be enjoyable. |
| DOI Link: | 10.1108/13522750810845586 |
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| Licence URL(s): | http://www.rioxx.net/licenses/under-embargo-all-rights-reserved |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tinson_2008_Bridging_the_practitioner-academic_divide.pdf | Fulltext - Published Version | 52.49 kB | Adobe PDF | Under Embargo until 3000-12-01 Request a copy |
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