|Appears in Collections:||Marketing and Retail Conference Papers and Proceedings|
|Title:||Investigating Community or Peer Group Influence among Early Adolescents|
|Citation:||Nuttall P & Tinson J Investigating Community or Peer Group Influence among Early Adolescents In: Purchase S (ed.) ANZMAC 2005 Conference: Consumer Behaviour - Program, Australia: ANZMAC. ANZMAC 2005: "Broadening the Boundaries": Australian and New Zealand Marketing Academy Annual Conference, Freemantle, Australia, 5-7 December 2005, 5.12.2007 - 7.12.2007, Freemantle, Australia, pp. 236-242.|
|Conference Name:||ANZMAC 2005: "Broadening the Boundaries": Australian and New Zealand Marketing Academy Annual Conference, Freemantle, Australia, 5-7 December 2005|
|Conference Location:||Freemantle, Australia|
|Abstract:||Having friends or being part of a friendship or peer group is a significant social achievement for adolescents and an indicator of social competence (Berndt, 1990). Whilst it has been acknowledged that child peer influence varies with age, gender and product situations, previous findings do not consider adolescent peer influence in relation to the family structure and type. This paper considers how peer groups or "communities" influence consumption of music during early adolescence and how this consumption is moderated by family type (intact, blended or single).|
|Rights:||Authors by submitting their work for presentation at the conference have assigned to ANZMAC and the University of Western Australia, a non-exclusive, royalty free copyright licence.|
|Affiliation:||University of the West of England|
Marketing and Retail Division
|Tinson_2005_Investigating_Community.pdf||192.37 kB||Adobe PDF||View/Open|
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