|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||The influence of children on purchases: the development of measures for gender role orientation and shopping savvy|
|Publisher:||World Advertising Research Center for the Market Research Society|
|Citation:||Tinson J & Nancarrow C (2005) The influence of children on purchases: the development of measures for gender role orientation and shopping savvy, International Journal of Market Research, 47 (1), pp. 5-27.|
|Abstract:||The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This paper describes the key planning and exploratory stages of a collaborative academic-practitioner project designed to identify the determinants of a child's relative influence within a family in relation to purchase decisions. Specifically, the paper describes the planning and exploratory stages involved in construct definitions, choice of measures (ready-made or purpose-built) and their screening and development in consultation with a sample of adults and children and a team of practitioners, academics and teachers.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Affiliation:||Marketing and Retail Division|
University of the West of England
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