Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11979
Appears in Collections:Marketing and Retail Conference Papers and Proceedings
Authors: Tinson, Julie
Nancarrow, Clive
Contact Email: j.s.tinson@stir.ac.uk
Title: Tweenagers influence on purchase decision-making: A gender role orientation (GRO) perspective
Editors: Purchase, S
Citation: Tinson J & Nancarrow C Tweenagers influence on purchase decision-making: A gender role orientation (GRO) perspective, Purchase S (ed.) ANZMAC 2005 Conference: Consumer Behaviour - Program, ANZMAC 2005: "Broadening the Boundaries": Australian and New Zealand Marketing Academy Annual Conference, Freemantle, Australia, 5-7 December 2005, Freemantle, Australia, 5.12.2005 - 7.12.2005, Fremantle, Western Australia: ANZMAC, pp. 346-351.
Issue Date: 6-Dec-2005
Conference Name: ANZMAC 2005: "Broadening the Boundaries": Australian and New Zealand Marketing Academy Annual Conference, Freemantle, Australia, 5-7 December 2005
Conference Dates: 2005-12-05T00:00:00Z
Conference Location: Freemantle, Australia
Abstract: This study examines the influence of children aged 10-12 at different stages of purchase decisions and the effect of gender role orientation on a child's involvement. The research findings are based on 101 GB families and show children to be highly involved in all stages of decision making for casual clothes and school packed lunches for themselves including the final stage. In terms of GRO, children with a more egalitarian preference consider themselves more involved in all three stages of decision making. If egalitarian values are spreading within society this would suggest that children are becoming more involved in purchase decisions. However, parents' perceptions do not always correspond with that of the child. A number of explanations for this are presented.
Type: Conference Paper
Status: Publisher version
Rights: Authors by submitting their work for presentation at the conference have assigned to ANZMAC and the University of Western Australia, a non-exclusive, royalty free copyright licence.
URI: http://hdl.handle.net/1893/11979
URL: http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/index.html
Affiliation: Marketing and Retail Division
University of the West of England

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