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Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: Strategy options and cognitive freezing: The case of the Dundee jute industry in Scotland
Authors: MacKay, R Bradley
Masrani, Swapnesh
McKiernan, Peter
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Issue Date: Oct-2006
Publisher: Elsevier
Citation: MacKay RB, Masrani S & McKiernan P (2006) Strategy options and cognitive freezing: The case of the Dundee jute industry in Scotland, Futures, 38 (8), pp. 925-941.
Abstract: Drawing on extensive archival research, this article analyses the 'soft systems', such as logic and thinking, inherent in the Dundee jute industry post its world domination in the 1880s into its final demise and eventual reduction to a fringe competitor in the 1970s. Evidence for the existence of powerful individual firm and collective industry recipes that resulted in "cognitive freezing" is provided and, drawing on the earlier work of MacKay and McKiernan [The role of hindsight in foresight: refining strategic reasoning, Futures (2004) (3) 161-179], a theoretical framework that explains the formulation of these recipes is posited. The article argues that cognitive freezing on past recipes within the individual firm soft systems and the collective soft systems of the industry resulted in the industries' managers missing existing strategy options that could have triggered industry renewal.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of St Andrews
University of St Andrews

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