Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11886
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: "The findings have surprised some shoppers"
Authors: Sparks, Leigh
Contact Email: leigh.sparks@stir.ac.uk
Keywords: Competitive strategy
Media
Prices
Retailing
Supermarkets
Issue Date: 2002
Publisher: Emerald
Citation: Sparks L (2002) "The findings have surprised some shoppers", International Journal of Retail and Distribution Management, 30 (2), pp. 126-133.
Abstract: Recent years have seen a plethora of media comments about prices in Britain compared to overseas. This "rip-off Britain" campaign culminated with the two-year Competition Commission enquiry into supermarket retailing. International price comparisons, however, are not straightforward and there are many difficulties in their undertaking and in reporting such a complicated subject. This paper examines a BBC TV main news report on the night of the publication of the Competition Commission report and illustrates the problems in covering the subject. If we are to really understand pricing in British businesses compared to overseas, then much more sophisticated research and reportage is required.
Type: Journal Article
URI: http://hdl.handle.net/1893/11886
DOI Link: http://dx.doi.org/10.1108/09590550210418146
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing and Retail Division

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