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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Reciprocal Retail Internationalisation: the Southland Corporation, Ito-Yokado and 7-Eleven Convenience Stores
Authors: Sparks, Leigh
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Issue Date: Oct-1995
Publisher: Taylor & Francis (Routledge)
Citation: Sparks L (1995) Reciprocal Retail Internationalisation: the Southland Corporation, Ito-Yokado and 7-Eleven Convenience Stores, Service Industries Journal, 15 (4), pp. 57-96.
Abstract: Retail internationalisation has become a focus of research activity in recent years. This research has become perhaps both more broad and deep than previous research, reflecting the changes in retail internationalisation itself. There remain, however, fundamental issues about the process and nature of retail internationalisation. This paper examines initially the internationalisation of a concept -the 7-Eleven convenience store - from the USA to Japan. This concept has been subsequently 'Japanized' as the convenience store sector in Japan grew rapidly and successfully. The new approach to convenience stoers has now been re-introduced into the United States through the agreed take-over of The Southland Corporation by its original Japanese franchisee, Ito-Yokado. This process of retail internationalisation is analysed and described and placed into the context of current conceptualisations on retail internationalisation.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing and Retail Division

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