Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11833
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Cataloguing change: Argos catalogues in 1973 and 1998
Authors: Sparks, Leigh
Contact Email: leigh.sparks@stir.ac.uk
Keywords: Catalogue retailing
Consumer
Product development
Issue Date: 2001
Publisher: Emerald
Citation: Sparks L (2001) Cataloguing change: Argos catalogues in 1973 and 1998, International Journal of Retail and Distribution Management, 29 (10), pp. 427-441.
Abstract: Argos is Europe's most successful catalogue showroom retailer, with annual sales of over £2.0bn. Its success is dependent on many aspects of its retail system, but arguably the key component is the requirement to get the catalogue into the hands of potential customers. The catalogues are therefore advanced selling systems in their own right, which provide information on product retailing and consumption of the time. This paper takes the first Argos catalogue of 1973/1974 and compares it with the 50th catalogue produced in 1998. Whilst using arbitrary dates and issues, the analysis allows us to consider aspects of retailing, product and consumer change. The comparison demonstrates changes in presentation techniques and merchandising. The product mix is much altered with considerable product development, both in terms of technological change and "lifestyle" components.
Type: Journal Article
URI: http://hdl.handle.net/1893/11833
DOI Link: http://dx.doi.org/10.1108/09590550110405312
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing and Retail Division

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