|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Cataloguing change: Argos catalogues in 1973 and 1998|
|Citation:||Sparks L (2001) Cataloguing change: Argos catalogues in 1973 and 1998, International Journal of Retail and Distribution Management, 29 (10), pp. 427-441.|
|Abstract:||Argos is Europe's most successful catalogue showroom retailer, with annual sales of over £2.0bn. Its success is dependent on many aspects of its retail system, but arguably the key component is the requirement to get the catalogue into the hands of potential customers. The catalogues are therefore advanced selling systems in their own right, which provide information on product retailing and consumption of the time. This paper takes the first Argos catalogue of 1973/1974 and compares it with the 50th catalogue produced in 1998. Whilst using arbitrary dates and issues, the analysis allows us to consider aspects of retailing, product and consumer change. The comparison demonstrates changes in presentation techniques and merchandising. The product mix is much altered with considerable product development, both in terms of technological change and "lifestyle" components.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Sparks_2001_Cataloguing_change.pdf||3.55 MB||Adobe PDF||Under Embargo until 31/12/2999 Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact email@example.com providing details and we will remove the Work from public display in STORRE and investigate your claim.