Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11774
Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: Creating and Replicating HRM on Greenfield Sites: Rhetoric or Reality?
Authors: Hallier, Jerry
Leopold, John
Contact Email: j.p.hallier@stir.ac.uk
Keywords: Employers
Human resource management
Implementation
Issue Date: 1996
Publisher: Emerald
Citation: Hallier J & Leopold J (1996) Creating and Replicating HRM on Greenfield Sites: Rhetoric or Reality?, Employee Relations, 18 (5), pp. 46-65.
Abstract: Greenfield sites have been seen as the most favourable setting for the adoption of human resource management (HRM). Presents a study of two greenfield employers' attempts to introduce and maintain HRM philosophy and practices. Contrasts one management's creation of HRM philosophy with another's efforts to replicate its principles in a new unit. Describes and assesses these managements' practices over the ten years since start up. Demonstrates that in the face of market pressures, greenfield managers are no more capable of maintaining soft-version practices than their brownfield counterparts. Shows how these managers attempted to legitimize hard-version practices by continuing to rely on language which reflected the humanistic principles of HRM. Concludes that without a radical reappraisal of management's values, the long-term aims of HRM will elude greenfield and brownfield sites alike.
Type: Journal Article
URI: http://hdl.handle.net/1893/11774
DOI Link: http://dx.doi.org/10.1108/01425459610129380
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Socio-Management
University of Stirling

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