Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11739
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: AIDS publicity: Some experiences from Scotland
Authors: Hastings, Gerard
Leathar, Douglas S
Scott, A C
Contact Email: gerard.hastings@stir.ac.uk
Issue Date: 3-Jan-1987
Publisher: BMJ Publishing Group
Citation: Hastings G, Leathar DS & Scott AC (1987) AIDS publicity: Some experiences from Scotland, BMJ, 294 (6563), pp. 48-49.
Abstract: First paragraph: The government has begun spending £20 million on publicity about the acquired immune deficiency syndrome (AIDS). Newspaper, television, and radio advertising will be used together with leaflets. Our experience with producing leaflets on AIDS in Scotland shows how important it is to evaluate any type of mass media publicity before it is widely released.
Type: Journal Article
URI: http://hdl.handle.net/1893/11739
DOI Link: http://dx.doi.org/10.1136/bmj.294.6563.48
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Institute for Social Marketing
University of Strathclyde
University of Strathclyde

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