Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11732
Appears in Collections:Faculty of Health Sciences and Sport Research Reports
Title: "They'll drink bucket loads of the stuff": An analysis of internal alcohol industry documents
Authors: Hastings, Gerard
Brooks, Oona
Stead, Martine
Angus, Kathryn
Anker, Thomas
Farrell, Tom
Contact Email: martine.stead@stir.ac.uk
Citation: Hastings G, Brooks O, Stead M, Angus K, Anker T & Farrell T (2010) "They'll drink bucket loads of the stuff": An analysis of internal alcohol industry documents, London. House of Commons Health Select Committee.
Keywords: alcohol
advertising
Issue Date: 2010
Publisher: House of Commons Health Select Committee
Abstract: First paragraph: As part of its 2009 investigation into the conduct of the UK alcohol industry, the House of Commons Health Select Committee obtained access to internal marketing documents from both producers and their advertising agencies. These reveal major shortcomings in the current self regulatory codes covering alcohol advertising. Specifically, the codes do not, as they are supposed to, protect young people from alcohol advertising; prevent the promotion of drunkenness and excess; or the linking of alcohol with social and sexual success. Nor do they even attempt to address sponsorship, and the documents show this is being systematically used to undermine rules prohibiting the linking of alcohol with youth culture and sporting prowess. Finally, the codes are extremely weak in their treatment of new media which are rapidly become the biggest channel for alcohol promotion. The result is a regulatory system that is impossible to police and vulnerable to exploitation.
Type: Research Report
URL: http://www.publications.parliament.uk/pa/cm/cmhealth.htm
URI: http://hdl.handle.net/1893/11732
Rights: Contains Parliamentary information licensed under the Open Parliament Licence v1.0.
Affiliation: Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing
University of Stirling
The Open University

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