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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Title: Ten promises to Terry: Towards a social marketing manifesto (Editorial)
Authors: Hastings, Gerard
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Keywords: Obesity
Public health
Social marketing
United Kingdom
Issue Date: 2006
Publisher: Emerald
Citation: Hastings G (2006) Ten promises to Terry: Towards a social marketing manifesto (Editorial), Health Education, 106 (1), pp. 5-8.
Abstract: Purpose - This paper aims to present the problem of obesity and associated ill health in the UK. It seeks to show how marketing by major companies contributes to this problem. Design/methodology/approach - This paper uses the case study of "Terry" to illustrate the issues involved. Findings - This paper finds that life expectancy is predicted to fall in the UK unless action is taken against the growth of obesity. The marketing of fast foods needs to be curtailed. Originality/value - Ten pledges are made to "Terry" to improve his health, pledges that can be applied to the whole nation.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Institute for Social Marketing

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