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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Title: Social marketing, smoking cessation and inequalities (Editorial)
Authors: Hastings, Gerard
McLean, Neil
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Issue Date: Mar-2006
Publisher: Wiley-Blackwell for the Society for the Study of Addiction
Citation: Hastings G & McLean N (2006) Social marketing, smoking cessation and inequalities (Editorial), Addiction, 101 (3), pp. 303-304.
Abstract: First paragraph: 'Social marketing' is gaining currency. It was identified as a key tool in the UK's recent public health White Paper (Choosing Health 2004) and the Canadian, New Zealand, Australian and US governments are all exploring its potential. We examine what social marketing might contribute to the field of addiction using the example of smoking cessation services, focusing on inequalities.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Institute for Social Marketing
The Open University

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