|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Title:||Social marketing, smoking cessation and inequalities (Editorial)|
|Citation:||Hastings G & McLean N (2006) Social marketing, smoking cessation and inequalities (Editorial), Addiction, 101 (3), pp. 303-304.|
|Abstract:||First paragraph: 'Social marketing' is gaining currency. It was identified as a key tool in the UK's recent public health White Paper (Choosing Health 2004) and the Canadian, New Zealand, Australian and US governments are all exploring its potential. We examine what social marketing might contribute to the field of addiction using the example of smoking cessation services, focusing on inequalities.|
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