Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/1163
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them?
Authors: Teller, Christoph
Reutterer, Thomas
Contact Email: christoph.teller@stir.ac.uk
Keywords: retail agglomerations
retail attractiveness
patronage
situational effects
Issue Date: May-2008
Publisher: Elsevier
Citation: Teller C & Reutterer T (2008) The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them?, Journal of Retailing and Consumer Services, 15 (3), pp. 127-143.
Abstract: This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers situational contexts is proposed and empirically tested. The survey comprised more than 2,000 on-site interviews of customers of an inner city shopping street and a competing peripheral shopping mall. The results show that the tenant mix and the atmosphere, unlike parking and accessibility, exert a major impact on distinct dimensions of perceived attractiveness. Furthermore, the empirical findings provide evidence that factors characterizing aspects of the individual shopping situation significantly affect on-site evaluation. Some methodological limitations and future research directions are also discussed.
Type: Journal Article
URI: http://hdl.handle.net/1893/1163
URL: http://www.sciencedirect.com/science/journal/09696989
DOI Link: http://dx.doi.org/10.1016/j.jretconser.2007.03.003
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing and Retail Division
Vienna University of Economics And Business Administration

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