|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them?|
|Citation:||Teller C & Reutterer T (2008) The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them?, Journal of Retailing and Consumer Services, 15 (3), pp. 127-143.|
|Abstract:||This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers situational contexts is proposed and empirically tested. The survey comprised more than 2,000 on-site interviews of customers of an inner city shopping street and a competing peripheral shopping mall. The results show that the tenant mix and the atmosphere, unlike parking and accessibility, exert a major impact on distinct dimensions of perceived attractiveness. Furthermore, the empirical findings provide evidence that factors characterizing aspects of the individual shopping situation significantly affect on-site evaluation. Some methodological limitations and future research directions are also discussed.|
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