Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11598
Appears in Collections:Accounting and Finance Journal Articles
Peer Review Status: Refereed
Title: Public protests, private lawsuits, and the market: The investor response to the McLibel case
Authors: Vick, Douglas
Campbell, Kevin
Contact Email: kevin.campbell@stir.ac.uk
Issue Date: Jun-2001
Publisher: Wiley-Blackwell for Cardiff University Law School
Citation: Vick D & Campbell K (2001) Public protests, private lawsuits, and the market: The investor response to the McLibel case, Journal of Law and Society, 28 (2), pp. 204-241.
Abstract: The tendency of English libel law to protect reputation at the expense of freedom of expression makes the United Kingdom a potentially attractive forum for retaliatory lawsuits against individuals and organizations who lobby or campaign against the interests of large companies. The most prominent recent example of such a lawsuit was the so-called 'McLibel' case, in which McDonald's Corporation sued protesters who had distributed anti-McDonald's leaflets outside some of the company's restaurants. The case is often cited as evidence that the risk of unfavourable publicity generated by retaliatory libel actions is a strong deterrent to using the libel laws to silence public opposition to corporate activities. This article uses a technique widely employed in financial economics research, the 'event study' method, to investigate whether the unanticipated bad publicity attracted by the McLibel case had a negative financial impact on McDonald's, such that future retaliatory lawsuits might be deterred.
Type: Journal Article
URI: http://hdl.handle.net/1893/11598
DOI Link: http://dx.doi.org/10.1111/1467-6478.00187
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Stirling
Accounting and Finance

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