Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11533
Appears in Collections:Economics Conference Papers and Proceedings
Authors: Campbell, Danny
Doherty, Edel
Gibson, Vikki
Contact Email: danny.campbell@stir.ac.uk
Title: Choosing 'buy none' in food choice analysis: the role of utility balance
Citation: Campbell D, Doherty E & Gibson V Choosing 'buy none' in food choice analysis: the role of utility balance In: . 85th Annual Conference of the Agricultural Economics Society, Warwick University, Coventry, UK, 2011, 18.4.2011 - 20.4.2011, Coventry, UK.
Issue Date: 18-Apr-2011
Conference Name: 85th Annual Conference of the Agricultural Economics Society, Warwick University, Coventry, UK, 2011
Conference Dates: 2011-04-18T00:00:00Z
Conference Location: Coventry, UK
Abstract: Stated choice analysis is now a widely used and accepted methodology for exploring food choice. In stated choice experiments respondents are asked to make a choice between two or more alternatives, one of which typically takes the form of a 'buy none' option. It is widely recognised that respondents often perceive this option differently from the other alternatives and various reasons for this have been offered. Nevertheless, the role that utility balance among the experimentally designed options plays on the propensity of respondent's choosing 'buy none' has largely been overlooked. Using a non-linear representation of utility we show that the 'buy none' choices are sensitive to utility balance. We further show how accommodating this provides an additional insight into choice behaviour and has a bearing on welfare calculations.
Type: Conference Paper
Status: Publisher version
Rights: Copyright owned by author.
URI: http://hdl.handle.net/1893/11533
URL: http://ageconsearch.umn.edu/handle/108951
Affiliation: Economics
Queen's University Belfast
Queen's University Belfast

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