Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11503
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers
Authors: Munafo, Marcus
Roberts, Nicole
Bauld, Linda
Leonards, Ute
Contact Email: linda.bauld@stir.ac.uk
Keywords: Eye tracking
health warnings
plain packaging
tobacco
visual attention
Issue Date: Aug-2011
Publisher: Wiley-Blackwell for Society for the Study of Addiction
Citation: Munafo M, Roberts N, Bauld L & Leonards U (2011) Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers, Addiction, 106 (8), pp. 1505-1510.
Abstract: Aims: To assess the impact of plain packaging on visual attention towards health warning information on cigarette packs. Design: Mixed-model experimental design, comprising smoking status as a between-subjects factor, and package type (branded versus plain) as a within-subjects factor. Setting: University laboratory. Participants: Convenience sample of young adults, comprising non-smokers (n = 15), weekly smokers (n = 14) and daily smokers (n = 14). Measurements: Number of saccades (eye movements) towards health warnings on cigarette packs, to directly index visual attention. Findings: Analysis of variance indicated more eye movements (i.e. greater visual attention) towards health warnings compared to brand information on plain packs versus branded packs. This effect was observed among non-smokers and weekly smokers, but not daily smokers. Conclusion: Among non-smokers and non-daily cigarette smokers, plain packaging appears to increase visual attention towards health warning information and away from brand information.
Type: Journal Article
URI: http://hdl.handle.net/1893/11503
DOI Link: http://dx.doi.org/10.1111/j.1360-0443.2011.03430.x
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Bristol
University of Bath
Institute for Social Marketing
University of Bristol

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