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http://hdl.handle.net/1893/11503| Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers |
| Author(s): | Munafo, Marcus Roberts, Nicole Bauld, Linda Leonards, Ute |
| Contact Email: | linda.bauld@stir.ac.uk |
| Keywords: | Eye tracking health warnings plain packaging tobacco visual attention |
| Issue Date: | Aug-2011 |
| Date Deposited: | 25-Mar-2013 |
| Citation: | Munafo M, Roberts N, Bauld L & Leonards U (2011) Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers. Addiction, 106 (8), pp. 1505-1510. https://doi.org/10.1111/j.1360-0443.2011.03430.x |
| Abstract: | Aims: To assess the impact of plain packaging on visual attention towards health warning information on cigarette packs. Design: Mixed-model experimental design, comprising smoking status as a between-subjects factor, and package type (branded versus plain) as a within-subjects factor. Setting: University laboratory. Participants: Convenience sample of young adults, comprising non-smokers (n = 15), weekly smokers (n = 14) and daily smokers (n = 14). Measurements: Number of saccades (eye movements) towards health warnings on cigarette packs, to directly index visual attention. Findings: Analysis of variance indicated more eye movements (i.e. greater visual attention) towards health warnings compared to brand information on plain packs versus branded packs. This effect was observed among non-smokers and weekly smokers, but not daily smokers. Conclusion: Among non-smokers and non-daily cigarette smokers, plain packaging appears to increase visual attention towards health warning information and away from brand information. |
| DOI Link: | 10.1111/j.1360-0443.2011.03430.x |
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| Licence URL(s): | http://www.rioxx.net/licenses/under-embargo-all-rights-reserved |
| File | Description | Size | Format | |
|---|---|---|---|---|
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