|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers|
|Publisher:||Wiley-Blackwell for Society for the Study of Addiction|
|Citation:||Munafo M, Roberts N, Bauld L & Leonards U (2011) Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers, Addiction, 106 (8), pp. 1505-1510.|
|Abstract:||Aims: To assess the impact of plain packaging on visual attention towards health warning information on cigarette packs. Design: Mixed-model experimental design, comprising smoking status as a between-subjects factor, and package type (branded versus plain) as a within-subjects factor. Setting: University laboratory. Participants: Convenience sample of young adults, comprising non-smokers (n = 15), weekly smokers (n = 14) and daily smokers (n = 14). Measurements: Number of saccades (eye movements) towards health warnings on cigarette packs, to directly index visual attention. Findings: Analysis of variance indicated more eye movements (i.e. greater visual attention) towards health warnings compared to brand information on plain packs versus branded packs. This effect was observed among non-smokers and weekly smokers, but not daily smokers. Conclusion: Among non-smokers and non-daily cigarette smokers, plain packaging appears to increase visual attention towards health warning information and away from brand information.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Affiliation:||University of Bristol|
University of Bath
Institute for Social Marketing
University of Bristol
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