Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11342
Appears in Collections:Communications, Media and Culture Book Chapters and Sections
Title: Gender Advertising
Authors: Amy-Chinn, Dee
Contact Email: dee.amy-chinn@stir.ac.uk
Editors: Southerton, D
Citation: Amy-Chinn D (2011) Gender Advertising. In: Southerton, D (ed.). The Encyclopaedia of Consumer Culture, London: Sage Publications, pp. 636-638.
Issue Date: 3-Nov-2011
Publisher: Sage Publications
Abstract: First paragraph: Gender and advertising focuses on the way in which women, and more recently men, are represented in paid-for commercial messages designed to encourage consumers to purchase the product being promoted. In the Anglo-American world, the topic has been viewed as important in respect of morality since the end of the nineteenth century, when some advertisers were accused of using images of scantily clad women to sell unrelated products. From the 1960s, an additional concern was the way in which restricting the image of women in advertising to that of sex object or housewife limited the aspirations of women by presenting them with a limited range of roles with which to identify. More recently, concerns over the representation of women have been joined by concerns over the representation of men.
Rights: The publisher has granted permission for use of this work in this Repository. Published in The Encyclopaedia of Consumer Culture by SAGE: http://www.uk.sagepub.com/books/Book235518
Type: Part of book or chapter of book
URI: http://hdl.handle.net/1893/11342
URL: http://www.uk.sagepub.com/books/Book235518
Affiliation: Communications, Media and Culture

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