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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Failure of self regulation of UK alcohol advertising
Other Titles: Alcohol advertising: the last chance saloon
Authors: Hastings, Gerard
Brooks, Oona
Stead, Martine
Angus, Kathryn
Anker, Thomas
Farrell, Tom
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Issue Date: 20-Jan-2010
Publisher: BMJ Group Publishing
Citation: Hastings G, Brooks O, Stead M, Angus K, Anker T & Farrell T (2010) Failure of self regulation of UK alcohol advertising, BMJ, 340 (b5650).
Abstract: First paragraph: Research has established that alcohol advertising, like that for tobacco and fast food, influences behaviour. It encourages young people to drink alcohol sooner and in greater quantities. From a public health perspective, advertising of alcohol should clearly be limited. The United Kingdom has opted for a system of self regulatory controls that focuses primarily on the content of advertisements, with some limitations on the channels that can be used. This is overseen by the Advertising Standards Authority, through the Committee of Advertising Practice, which represents the interests of advertisers, agencies, and media owners.
Type: Journal Article
DOI Link:
Rights: Published in British Medical Journal (BMJ). Copyright: © 2010 BMJ Publishing Group Ltd.; BMJ 2010; 340:b5650
Affiliation: Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing
Institute for Social Marketing
University of Stirling
The Open University

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