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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Public health or social impacts? A qualitative analysis of attitudes toward the smoke-free legislation in Scotland
Authors: Heim, Derek
Ross, Alasdair
Eadie, Douglas
MacAskill, Susan
Davies, John
Hastings, Gerard
Haw, Sally
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Issue Date: Dec-2009
Publisher: Oxford University Press
Citation: Heim D, Ross A, Eadie D, MacAskill S, Davies J, Hastings G & Haw S (2009) Public health or social impacts? A qualitative analysis of attitudes toward the smoke-free legislation in Scotland, Nicotine and Tobacco Research, 11 (12), pp. 1424-1430.
Abstract: Introduction: Introduction of smoke-free legislation presents a unique opportunity to study how population-level interventions can challenge existing smoking norms. Our study examined support and opposition to the Scottish legislation and ascertained the relative importance of social and health factors in shaping attitudes among bar customers. Methods: Repeat (pre-/post-legislation) recorded and transcribed semistructured interviews with customers (n = 67/62) of eight community bars in contrasting settings were conducted, and data were analyzed thematically. Results: While the legislation was marketed primarily in terms of gains to public and individual health, supportive and opposing responses to the legislation tended to be framed around libertarian and practical factors. Attitudes tended to be stable across both waves of data collection. Discussion: It is concluded that reasons for smoking were not challenged by promotion of the legislation. In addition to a focus on health gains, social marketing of smoke-free legislation and initiatives may therefore benefit from a stronger focus on social and contextual effects of such policies.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Strathclyde
University of Glasgow
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Institute for Social Marketing
University of Strathclyde
Institute for Social Marketing
HS Research - Stirling

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