Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10572
Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Combining discrete and continuous mixing distributions to identify niche markets for food
Authors: Campbell, Danny
Doherty, Edel
Contact Email: danny.campbell@stir.ac.uk
Keywords: choice experiments
mixed logit
value-added food
niche market
WTP space
price premium
Issue Date: Mar-2013
Publisher: Oxford University Press
Citation: Campbell D & Doherty E (2013) Combining discrete and continuous mixing distributions to identify niche markets for food, European Review of Agricultural Economics, 40 (2), pp. 287-312.
Abstract: This paper explores the demand and willingness to pay (WTP) for value-added services to chicken. Since the demand for such services are likely to be highly segmented and often applies only to a market niche, models based on assumptions of homogeneity among consumers are likely to be inappropriate. For this reason, this paper combines discrete and continuous mixing distributions to concurrently identify the size of the niche market and the heterogeneity among consumers within the market niche. Failing to account for the niche market nature of value-added services is shown to have implications for predictions of WTP, demand and total revenue.
Type: Journal Article
URI: http://hdl.handle.net/1893/10572
DOI Link: http://dx.doi.org/10.1093/erae/jbs018
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Economics
National University of Ireland - Galway

Files in This Item:
File Description SizeFormat 
EurRev_2012.pdf338.62 kBAdobe PDFUnder Embargo until 31/12/2999     Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependant on the depositor still being contactable at their original email address.

This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.