Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10409
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: The internationalizing smaller craft firm - Insights from the marketing/entrepreneurship interface
Authors: Fillis, Ian
Contact Email: i.r.fillis@stir.ac.uk
Keywords: craft
creativity
entrepreneurship
internationalization
marketing
micro-enterprise
Issue Date: Feb-2004
Publisher: SAGE Publications
Citation: Fillis I (2004) The internationalizing smaller craft firm - Insights from the marketing/entrepreneurship interface, International Small Business Journal, 22 (1), pp. 57-82.
Abstract: Craft sector analysis was carried out in order to determine the range of factors impinging upon domestic and export market behaviour. Existing craft sector research is practitioner specific, with little evidence of theoretical rigour. Internationalization theories are discussed, and the conclusion made that the majority of these frameworks fail to readily explain smaller firm internationalization behaviour generally and craft firm behaviour in particular. A pluralistic research methodology was followed. Quantitative results identified the majority of firms as micro-enterprises with those firms exhibiting entrepreneurial flair achieving significant amounts of turnover, despite severe resource constraints. The main export markets were European Union countries and North America. Combining the qualitative and quantitative results enabled profiling of craft firm types. Four orientations were uncovered: the entrepreneur, the idealist, the 'lifestyler' and the latecomer. Implications include promotion of the belief that the Marketing/Entrepreneurship interface paradigm provides additional understanding of smaller firm internationalization.
Type: Journal Article
URI: http://hdl.handle.net/1893/10409
DOI Link: http://dx.doi.org/10.1177/0266242604039481
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing and Retail Division

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