Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10311
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Seeing other women breastfeed: how vicarious experience relates to breastfeeding intention and behaviour
Authors: Hoddinott, Pat
Kroll, Thilo
Raja, Amalraj
Lee, Amanda J
Contact Email: p.m.hoddinott@stir.ac.uk
Keywords: breastfeeding
behaviour
attitudes
vicarious experience
measures
psychosocial determinants
Issue Date: Apr-2010
Publisher: Wiley-Blackwell
Citation: Hoddinott P, Kroll T, Raja A & Lee AJ (2010) Seeing other women breastfeed: how vicarious experience relates to breastfeeding intention and behaviour, Maternal and Child Nutrition, 6 (2), pp. 134-146.
Abstract: Vicarious experience gained through seeing women breastfeed may influence infant feeding decisions and self-efficacy. Our aim was to measure the attributes of seeing breastfeeding and to investigate how these relate to feeding intention (primary outcome) and behaviour (secondary outcome). First, we developed a Seeing Breastfeeding Scale (SBS), which consisted of five attitudes (Cronbach's alpha of 0.86) to most recently observed breastfeeding: 'I felt embarrassed'; 'I felt uncomfortable'; 'I did not know where to look'; and 'It was lovely' and 'It didn't bother me'. Test-retest reliability showed agreement (with one exception, kappas ranged from 0.36 to 0.71). Second, we conducted a longitudinal survey of 418 consecutive pregnant women in rural Scotland. We selected the 259 women who had never breastfed before for further analysis. Following multiple adjustments, women who agreed that 'It was lovely to see her breastfeed' were more than six times more likely to intend to breastfeed compared with women who disagreed with the statement [odds ratio (OR) 6.72, 95% confidence interval (CI) 2.85-15.82]. Women who completed their full-time education aged 17 (OR 3.09, 95% CI 1.41-6.77) or aged 19 (OR 7.41 95% CI 2.51-21.94) were more likely to initiate breastfeeding. Women who reported seeing breastfeeding within the preceding 12 months were significantly more likely to agree with the statement 'It was lovely to see her breastfeed' (P = 0.02). Positive attitudes to recently seen breastfeeding are more important determinants of feeding intention than age of first seeing breastfeeding, the relationship to the person seen and seeing breastfeeding in the media.
Type: Journal Article
URI: http://hdl.handle.net/1893/10311
DOI Link: http://dx.doi.org/10.1111/j.1740-8709.2009.00189.x
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: HS Research - Stirling
University of Dundee
University of Aberdeen
University of Aberdeen

Files in This Item:
File Description SizeFormat 
Seeing women MCN 2010.pdf334.47 kBAdobe PDFUnder Embargo until 31/12/2999     Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependant on the depositor still being contactable at their original email address.

This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.