Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10247
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia
Authors: Brownlie, Douglas
Hewer, Paul
Tadajewski, Mark
Contact Email: douglas.brownlie@stir.ac.uk
Keywords: Marketing academia
communities of academic practice
governance
conditions of academic enterprise
Issue Date: 2009
Publisher: Westburn Publishers with the Academy of Marketing and Taylor & Francis (Routledge)
Citation: Brownlie D, Hewer P & Tadajewski M (2009) Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia, Journal of Marketing Management, 25 (7-8), pp. 635-642.
Abstract: The paper introduces the ideas that have inspired this special issue on the production of disciplinary space. It locates those ideas with regard to contemporary themes within the cut and thrust of disciplinary institutions in marketing and the practices they authorise, particularly those that shape the production and distribution of knowledge product. In the spirit of critical inquiry, we frame the discipline reflexively. This helps us to understand marketing academia as a shifting confederation of 'communities of practice' (Wenger 1998), recursively organising itself around negotiated visions of how an invisible, yet representative and influential academic institution reveals itself to itself, through conducting our academic conduct. It introduces the papers and arranges them in a contingent order. This is achieved through imputing to the papers practices that seek to expand available conceptual space, making it available for further development.
Type: Journal Article
URI: http://hdl.handle.net/1893/10247
DOI Link: http://dx.doi.org/10.1362/026725709X471532
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Marketing and Retail Division
University of Strathclyde
University of Leicester

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