Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10239
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: 'Nigella', an iconic brand in the baking: Culinary culture, gastrobrands and identity myths
Authors: Hewer, Paul
Brownlie, Douglas
Contact Email: douglas.brownlie@stir.ac.uk
Issue Date: 2009
Publisher: Association for Consumer Research
Citation: Hewer P & Brownlie D (2009) 'Nigella', an iconic brand in the baking: Culinary culture, gastrobrands and identity myths, Advances in Consumer Research, 36, pp. 482-487.
Series/Report no.: Advances in Consumer Research, 36
Abstract: This paper investigates ways in which celebrity functions as a mode of economic production whereby cultural resources are celebritized in pursuit of marketplace appeals. We explore those issues through developing case material that consists of representations of a celebrity chef which are available for consumption through a collection of superior photographic print images situated within a contemporary 'lifestyle' cookery book to explore how an evolving iconic brand can be understood not merely as a way of structuring competition, but as a 'media object' which is the product of the logic of celebrity culture and the celebrity gastro brand of 'Nigella'.
Type: Journal Article
URI: http://hdl.handle.net/1893/10239
URL: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=14282
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Strathclyde
Marketing and Retail Division

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