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http://hdl.handle.net/1893/10175| Appears in Collections: | Management, Work and Organisation Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Selling retailing to Generation Y graduates: Recruitment challenges and opportunities |
| Author(s): | Broadbridge, Adelina Maxwell, Gillian A Ogden, Susan M |
| Contact Email: | a.m.broadbridge@stir.ac.uk |
| Keywords: | Generation Y students graduate employment retail UK |
| Issue Date: | Sep-2009 |
| Date Deposited: | 21-Nov-2012 |
| Citation: | Broadbridge A, Maxwell GA & Ogden SM (2009) Selling retailing to Generation Y graduates: Recruitment challenges and opportunities. International Review of Retail, Distribution and Consumer Research, 19 (4), pp. 405-420. https://doi.org/10.1080/09593960903331394 |
| Abstract: | This article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector. |
| DOI Link: | 10.1080/09593960903331394 |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Broadbridge_2009_Selling_retailing_to_Generation_Y_graduates.pdf | Fulltext - Published Version | 520.83 kB | Adobe PDF | Under Permanent Embargo Request a copy |
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