STORRE Collection: Electronic copies of Marketing and Retail conference papers and proceedings.Electronic copies of Marketing and Retail conference papers and proceedings.http://hdl.handle.net/1893/24072024-03-18T08:24:49Z2024-03-18T08:24:49ZLook Who’s Talking: Exploring Older Adults’ Organic Electronic Word-of-Mouth (eWOM)Wilson-Nash, Carolynhttp://hdl.handle.net/1893/329682021-07-27T00:01:00Z2021-05-06T00:00:00ZTitle: Look Who’s Talking: Exploring Older Adults’ Organic Electronic Word-of-Mouth (eWOM)
Author(s): Wilson-Nash, Carolyn
Abstract: An increasing number of older adults are using the Internet. As a result, online communities have become a popular and beneficial outlet for older adults to share stories and connect with each other. This generates copious eWOM relating to products and services, however, there is no research on older adults and their organic creation of and exposure to eWOM. This paper therefore analyses 622 threads and 42,318 replies from a social online community for older adults. This is with the intention to re-conceptualise existing eWOM frameworks to account for this under-researched consumer group and provide marketers with a holistic understanding.2021-05-06T00:00:00Z"It's Like Somebody Else's Pub": Understanding Conflict in Third PlaceGoode, AmyAnderson, Stephaniehttp://hdl.handle.net/1893/303832021-04-29T02:35:34Z2015-01-01T00:00:00ZTitle: "It's Like Somebody Else's Pub": Understanding Conflict in Third Place
Author(s): Goode, Amy; Anderson, Stephanie
Editor(s): Diehl, Kristin; Yoon, Carolyn
Abstract: In line with calls to explore the consumption in and of place we reveal conditions of third place to be susceptible to conflict. Through the context of a British pub we demonstrate that third place is a fragile condition by identifying three forms of emergent conflict: misuse, misappropriation and misalignment.2015-01-01T00:00:00ZFrom F.O.M.O. to Changxin: A Cross-cultural Exploration of Consumer Response to Newness in the Fast-moving Consumer Goods IndustryWilson-Nash, CarolynXiao, Sarahhttp://hdl.handle.net/1893/299412021-04-28T12:57:46Z2019-07-02T00:00:00ZTitle: From F.O.M.O. to Changxin: A Cross-cultural Exploration of Consumer Response to Newness in the Fast-moving Consumer Goods Industry
Author(s): Wilson-Nash, Carolyn; Xiao, Sarah
Abstract: The fast-moving consumer goods (FMCG) industry is subject to quick and impulsive decision making by consumers. As a result, new products on the market have an opportunity to be purchased but do struggle to remain on the shelves. New products in EU markets are failing, whilst in emerging countries FMCG brand growth and new product success continues to increase. This paper extends the current literature on new product development, product design and line extensions to explore why newness is more attractive in emerging markets compared to EU markets. Data collected from focus groups in the UK, Brazil and China are analysed to develop four main themes for discussion. Hedonic consumption, utilitarian consumption, touchpoints and self-regulation are involved in the consumer purchasing of new FMCG products. An interesting hedonic consideration is the idea of F.O.M.O, (fear of missing out) or Changxin in China, when not purchasing a product would mean missing out on what others are using and a potentially better alternative to the present product. Finally, the identified themes demonstrate cultural differences between the subject countries and recognise why new products are more likely to be purchased in Brazil and China.2019-07-02T00:00:00ZGift-Giver's Attachment Styles and the Experience of EmotionsBranco-Illodo, InesTynan, CarolineHeath, Teresahttp://hdl.handle.net/1893/295262021-04-30T14:33:43Z2013-07-08T00:00:00ZTitle: Gift-Giver's Attachment Styles and the Experience of Emotions
Author(s): Branco-Illodo, Ines; Tynan, Caroline; Heath, Teresa
Abstract: This paper discusses the use and value of attachment theory to illuminate dyadic gift-giving behaviour in close relationships. Attachment theory (Bowlby, 1969), explains the tendency of humans to create strong emotional bonds with significant others and it is one of the most used theoretical frameworks influencing research in close relationships (Fraley et al., 2011). This perspective provides solid theoretical foundations to link close relationships and gift-giving behaviour. Individuals with particular attachment styles are predisposed to think, feel and behave differently in their relationships (Collins, 1996). Drawing on this theory, a model is presented to elucidate whether gift givers with some attachment styles are more prone than others to experience particular emotions when giving or to perceive gift-receiver’s responses differently. Using gift-giving diaries written by fourteen gift-givers, this paper discusses the most frequently mentioned positive emotions both that the gift-giver's experience when giving a gift and that they perceive the receiver as experiencing. It also discusses the underlying reasons for these emotions for gift-givers with different attachment styles. Practitioners might benefit from considering attachment orientations to better understand their consumers and the gift-giving process (Nguyen&Munch, 2011). This paper sets a basis for debate and lays the foundations for future empirical research.2013-07-08T00:00:00Z